Marketing Activity Assessment Report
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Marketing Activity
Big Yumm
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End Week
Last refresh: May 28, 2026
MARKETING ACTIVITIES SUMMARY — click any row to drill into detail
Marketing Activity
Net Sales
Traffic
Transactions
Net Avg Check
Discounts per Check
PPA
Royalty Participation
i
% of total royalty members that engaged with the selected promo.
MARKETING ACTIVITY PERFORMANCE COMPARISON — CHANGE VS PRIOR PERIOD
Traffic — Change vs Prior Period (pp)
PPA — Change vs Prior Period (pp)
Net Avg Check — Change vs Prior Period (pp)
OVERALL PERFORMANCE
Overall Performance KPIs
Big Yumm — Redemption KPIs
Net Sales YoY & Big Yumm Penetration — Weekly
Overall Net Sales YoY
Overall Traffic YoY
Overall PPA YoY
GEOGRAPHIC PERFORMANCE
Overall Traffic YoY by State
▼ Neg
▲ Pos
▲ DMAs with Positive YoY Traffic
DMA
Overall Traffic YoY
Overall Sales YoY
Promo Penetration
▼ DMAs with Negative YoY Traffic
DMA
Overall Traffic YoY
Overall Sales YoY
Promo Penetration
PRODUCT MIX
Category Mix — CY Avg Price Point vs YoY Mix Change
Bubble size = CY Mix % · Hover for full details
Category
All Categories
▲ Key Mix Gaining Items
Item
YoY Mix
Price Point
▼ Key Mix Losing Items
Item
YoY Mix
Price Point
CHANNEL PERFORMANCE
MARKETING SPEND
Weekly Paid Media Spend on Promo ($K)
Promo Penetration
Overall Traffic YoY
Overall Net Sales YoY
Weekly Paid Media by Funnel — Upper, Mid & Bottom ($K)